Steve Muchiri Charleson is a CEO and a business coach for founders based in Nairobi, Kenya.
He is the founder and CEO of CHARLESON Group, a Nairobi-based holding company that includes the acclaimed marketing agency CHARLESON Creative, one of Africa’s fastest-growing marketing agencies. As a business coach, he serves as a strategic partner to ambitious entrepreneurs ready to scale their impact.
Steve builds two things: unforgettable brands and the founders behind them.
”Building brands that last
Steve MuchiriCEO, CHARLESON Group
Steve’s journey wasn’t forged in a traditional boardroom but by a powerful determination to break generational cycles and uplift his family and community. This firsthand experience—of overcoming obstacles and building from the ground up—fuels his deep-seated passion for mentoring fellow entrepreneurs. His purpose is clear: to help founders build not just profitable companies, but lasting legacies.
He operates on the philosophy that clarity is a strategy. He noticed too many brilliant Kenyan businesses were struggling, not from a lack of talent, but from a lack of a clear, compelling story. To solve this, he created his signature one-on-one program, The Founder’s Blueprint. Through this intensive, 5-day process, Steve guides entrepreneurs to develop a powerful brand strategy, moving them from overwhelm to a clear, actionable plan.
When he’s not architecting brand strategies or leading his team, you can find Steve on the tennis court, exploring Kenya’s vibrant landscapes, or planning his next adventure. He believes that the spirit of exploration is just as crucial in life as it is in business.
