A 4-week, 1-on-1 coaching program for Kenyan founders who are tired of guessing where their next client is coming from. It’s time to build a predictable system for growth.
The Client Acquisition System: End the ‘Feast or Famine’ Cycle
Trusted by over 100 founders in Kenya 
You Have a Great Business. You Don’t Have a System
One month, you’re overwhelmed with work, a hero. The next, you’re staring at your expenses, gripped by anxiety. This ‘feast or famine’ cycle is exhausting. It makes it impossible to hire with confidence, invest in growth, or even pay yourself consistently. You’re constantly hunting, hoping for referrals, and throwing money at marketing tactics that don’t work. This isn’t a sales problem—it’s a system problem.
Introducing The Client Acquisition System
This program is the definitive antidote to revenue uncertainty. It is a structured, 4-week intensive where we work together, 1-on-1, to architect and build your personal client-getting machine. We will move you from random acts of marketing to a clear, repeatable process that attracts your ideal clients, builds trust, and makes selling feel natural and predictable.
You will leave this program with a complete, documented playbook detailing every aspect of your new client acquisition system. This is your operational guide for predictable growth, including your refined offer, lead magnet, content plan, email sequences, and sales framework.
Your Step-by-Step Journey to Consistent Clients
The Irresistible Offer
We refine what you sell so it becomes the only logical choice for your best clients.
Week 1
The Lead Generation Engine
We choose and build ONE primary channel to attract a steady stream of leads.
Week 2
The Nurturing System
We design a simple content and follow-up plan that builds trust with new leads while you sleep.
Week 3
The Simple Sales Process
We give you a non-salesy framework to confidently close deals without pressure.
Week 4
Guided by a Founder Who’s Been in the Trenches
Steve isn’t a theoretical consultant. As the CEO of CHARLESON Group, he has helped multiple businesses build strong brands through CHARLESON Creative – one of the fastest-growing marketing agencies in Kenya. He understands the unique pressures and challenges facing Kenyan entrepreneurs because he lives them every day. This blueprint is born from that experience and the honor of building a brand that has attracted businesses of all sizes, from MSMEs in Kenya to some of the world’s top brands, including Uber, Lenovo, Bolt, AirAsia, among others.
”Build a Brand That Does the Heavy Lifting for You
Steve MuchiriCEO, CHARLESON Group
Ready to Build Your System?
If you are ready to trade uncertainty for predictability, the next step is a complimentary 15-minute Growth Strategy Call.
Apply for Consultation
Real Founders, Real Results
Don’t Just Take Our Word for It. Hear From Founders Who Have Transformed Their Businesses.