An intensive 1-on-1 sprint for Kenyan founders, personally led by CEO Steve Charleson, to build a brand that attracts premium clients and stands out from the competition.
The Founder’s Blueprint:
Go From Brand Confusion to Market Authority in One Week.
Trusted by over 100 founders in Kenya 
Does this sound familiar?
- You’re an expert at what you do, but struggle to explain your value clearly and concisely.
- You see ‘copy-paste’ competitors winning clients with weaker products but better marketing.
- You spend late nights wondering if your marketing efforts are just shots in the dark.
- You know you need a stronger brand, but you’re too overwhelmed with the day-to-day running of the business to focus on it.
Clarity is a Strategy: Strip away the noise
For five intensive days, you get more than a consultant—you get a strategic partner. The Founder’s Blueprint is a proven process designed to strip away the noise and build your brand on a foundation of pure strategy. We will work 1-on-1 to define your unique story, identify your ideal customers, and craft a message that makes you the only choice.
Your 5-Day Journey from Confusion to CLARITY
The Diagnosis
Deep dive into your business, goals, and challenges.
Day 1
The Strategy Workshop
Collaboratively define your ‘Why,’ your audience, and your unique market position.
Day 2
The Messaging Blueprint
Together, we craft the powerful words that tell your story.
Day 3
The Creative Direction
We define the look and feel of your brand personality.
Day 4
The Empowerment Handoff
You receive your complete Brand Blueprint and a 90-day action plan!
Day 5
Guided by a Founder Who’s Been in the Trenches
Steve isn’t a theoretical consultant. As the CEO of CHARLESON Group, he has helped multiple businesses build strong brands through CHARLESON Creative – one of the fastest-growing marketing agencies in Kenya. He understands the unique pressures and challenges facing Kenyan entrepreneurs because he lives them every day. This blueprint is born from that experience and the honor of building a brand that has attracted businesses of all sizes, from MSMEs in Kenya to some of the world’s top brands, including Uber, Lenovo, Bolt, AirAsia, among others.
”Build a Brand That Does the Heavy Lifting for You
Steve MuchiriCEO, CHARLESON Group
Ready to Build a Brand That Does the Heavy Lifting for You?
If you are ready to stands out from the competition, the next step is a complimentary 15-minute Founder’s Strategy Call.
Apply for Consultation
Real Founders, Real Results
Don’t Just Take Our Word for It. Hear From Founders Who Have Transformed Their Businesses.